Ritani’s New Marriage of Diamond Engagement Rings

Feb 25, 2013

King Jewelers is proud to announce the opening of the Ritani diamond engagement ring collection and will be Nashville’s exclusive diamond jeweler for Ritani’s revolutionary Free Diamond Preview Program.

Ritani is a high-end jewelry brand modernizing the way people purchase diamond engagement rings and jewelry. One of the fastest growing bridal jewelry designers over the last ten years, Ritani designs and manufactures all of their rings in their New York factory, allowing for the fastest response, especially with their custom order products. Ritani prides itself on blending the newest computer aided design and manufacturing with traditional old world gemology and diamond selection. Each ring is hand set and hand finished.

Founded in 1999, Ritani marries the online shopping experience and a selection of custom-made diamond engagement rings, loose diamonds, and other fine jewelry with a network of trusted independent jewelers in one seamless transaction. King Jewelers is proud to be among a select group of elite family jewelry stores to be included in Ritani’s pioneering diamond preview program that marries the on-line shopping experience with the comfort and confidence for a free, no pressure, no obligation in-person experience. King Jeweler’s Nashville is proud to present the complete Ritani diamond engagement ring collection as well as individual, custom designed pieces that will be uniquely yours. In addition, King Jewelers also features the exclusive Ritani for Forevermark diamond engagement ring and wedding band collections.

Forevermark diamond engagement ring and wedding band collections.

Ritani engagement rings are offered in six unique branded collections, including Endless Love, Ritani Setting and Romantique. The company also offers custom Ritani engagement rings. But no matter which collection or design you choose, each Ritani ring is made by hand, one at a time. Superior design and craftsmanship ensure that Ritani engagement rings can be passed from generation to generation. All of Ritani’s engagement-ring designs are made to last, making them both amazingly beautiful and practical to wear on a daily basis. Ritani rings are available in the finest grade platinum and in 18k gold.

Shop online at Ritani.com, Free in-store preview at King Jewelers Nashville

As a complimentary service, you can view Ritani diamonds and engagement rings at King Jewelers in Nashville, one of our Free In-Store Preview jewelers, free of charge. Just choose the items you’d
like to see at www.Ritani.com, then place your diamond(s) in the shopping cart, and simply make a reservation for a presentation at King Jewelers at your convenience.

Only Ritani makes this offer, no obligation to buy.

Choose two loose diamonds or up to two made-to-order rings, then have them shipped to a local jeweler for a free preview with no obligation to buy.


When you preview your ring, you see it with your diamond, not a cubic zirconia, and in her ring size. Loose diamonds are securely mounted for optimal viewing.

See your actual diamond.

Each Ritani diamond is in our New York vault. Other online jewelers sell diamonds owned by other companies. They can’t access them for free in-person previews like Ritani.

How it works

Select up to two diamonds or made-to-order engagement rings. Add the items to your cart and choose “FREE PREVIEW.”

Engagement rings are handcrafted to order. Loose diamonds are secured for optimal viewing.

You provide a credit card hold equal to the most expensive item in your preview. We ship it to King Jewelers, your local Ritani jeweler in the Nashville area for FREE.

Go to King Jewelers to preview your items for FREE. If you choose to buy, it is yours then and there. If you don’t, the hold is released. There’s zero obligation.

Frequently Asked Questions

Here are the most frequently asked questions regarding Ritani’s free diamond engagement ring preview and loose GIA diamond preview at King Jewelers in Nashville, Tennessee:

After I find something I want on Ritani.com, can I see it at a local jeweler?

Yes. Only with Ritani can you actually do your browsing from home and, once there’s a diamond or ring that has captured your interest, request a “Free In-Store Preview” at King Jewelers. Just add the item to your shopping cart, and choose the “Free In-Store Preview” during checkout.

How do I request to see the item(s) I’m interested in?

After you select “Free In-Store Preview” you will get to choose the participating Ritani jeweler near you where you’d like to see the item – King Jewelers is the exclusive Ritani authorized dealer in the Nashville, TN area with brick and mortar located in the Green Hills shopping area.

How will I know when my item(s) are at the jeweler?

You will receive an email when your item has arrived at King Jewelers.

What do I need to bring in order to see my items?

To verify your identity, bring the credit card you used in the ordering process and your primary identification.

Why do I need to give you my credit card information before I’m ready to buy?

We will use this card to identify you as the person who reserved the item.

Will you charge my credit card for item(s) I’m seeing in the store?

No, you will not be charged for any jewelry until you decided to purchase. You may notice a temporary authorization change, but it will be removed within 48 hours or less. When you come to the jeweler, we will use this card to identify you as the person who reserved the item.

How long will the item(s) I selected stay at the store?

“Free In-Store Preview” items remain at King Jewelers in Green Hills (Nashville, TN) for one week.

How many items can I order to see in the store?

You can choose to see up to two loose diamonds or two engagement rings.

How soon can I see the ring I design at a store?

Once you order a ring, Ritani jewelers will begin to pair the diamond you chose with the ring you selected. The finished ring will ship either to you or King Jewelers within 7 days. The availability of each ring is indicated on its ‘detail’ page. All Ritani items ship via FedEx® Priority Overnight for free and are tracked and insured right to King Jeweler’s door. Additionally, you’ll receive an email notification with complete tracking information, so you can track your shipment along it’s path to the store.

Can I bring someone with me to see the item(s) at the jeweler?

Of course. We know this is a special occasion and you might want to share it with someone.

Will I be pressured to buy the item(s)?

Of course not. The only goal of King Jewelers is to make sure you are as comfortable in their store as you are browsing Ritani.com from home.

If I want the item(s) at the jeweler after I see it, how do I buy it?

Simply tell King Jewelers you’re ready to purchase and they will take care of everything. Your original credit card you used to make a reservation will be charged.

What happens if I don’t want the item after I see it?

The items will be returned to Ritani by the jeweler at no charge to you. Of course you can always go back to Ritani.com to find another ring, and request to “Free In-Store Preview” again. We
understand it’s difficult to make a decision on this very important purchase without seeing your diamond and engagement ring in person. With this in mind, we’ve created a service where you request items to be pulled from our inventory, and we present them to you locally at a trusted jeweler partner. There’s no obligation to buy. If you do not wish to make a purchase upon review, King Jewelers will securely ship the items back to Ritani – all at no cost to you.

What services will my local jeweler provide even though I bought on Ritani.com?

Ritani jewelry is made of some of the most durable materials found on the planet. Even so, Ritani jewelry should be checked by a jeweler every year to ensure your clasps and prongs are still secure.

King Jewelers is an official Ritani authorized retailer in the United States. Diamond engagement rings, diamond jewelry and loose diamonds are represented in all sizes and shapes. Ritani is available at the Green Hills location in Nashville, TN and on-line on our Ritani page. For more information, please visit the Ritani website.


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